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28.12.2011 11:26

A seminar on the topic of “How to increase the efficiency of participation in exhibitions” is to be held on 12 January at the Grand Hotel Europe

The exhibition industry in Azerbaijan is currently undergoing intense development. More and more companies operating in the Azerbaijani market are taking part in exhibitions. Despite the variety of printed publications and online resources, potential participants have expressed their belief that there is a lack of general literature on the theory and practice of the exhibition business. With this in mind, it is considered timely and relevant that a seminar on the topic of “How to increase the efficiency of participation in exhibitions” should be held, which will help to answer the questions of how and what to do to achieve the best results from exhibitions. This is the third such seminar conducted by Iteca Caspian, the leader of the exhibition industry in the region. The objectives of the seminar are to systematize and complement the exhibition experience, to encourage companies look at themselves from an external viewpoint, and to eliminate the common pitfalls and stereotypical problems faced in the preparation for participation in exhibitions.

The seminar is distinguished from other similar events by the fact that it is of a purely practical nature. Most of the seminar will be devoted to case studies from exhibitions, focusing on the most important factors that influence the effectiveness of participation: pre-exhibition marketing, goal setting, training, the design and decoration of the stand, working with visitors at the exhibition, and appraising the results of participation in the exhibition. At the end of the seminar participants will have the opportunity to ask questions about exhibition technology and its practical application, and will each be given a unique practical guide entitled “How to get maximum benefit from exhibitions”.

The seminar is recommended for business executives, marketing directors and managers; sales directors and managers; and employees responsible for the preparation for participation in exhibitions.

The seminar will be conducted by Nikolay Karasev, the General Director of ExpoEffect Exhibition Consulting Agency (Russia), and the author of the practical guide “How to get maximum benefit from exhibitions”.

The seminar will be held at 10.00 on 12 January in the Baku Ballroom at the Grand Hotel Europe and will be conducted in Russian.

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